It’s no secret cannabis has a long history of stigmatization. There are countless movies, books, songs, artwork and mentions throughout pop culture that vividly paint a picture of lazy, lethargic and seemingly detached individuals. But as cannabis has begun to go mainstream from California to Vermont, there are a bevy of factors that have played into the changing attitudes surrounding the plant.
One of the biggest factors is data. Data doesn’t lie. Numbers are black and white and by recognizing consumer buying patterns, predicting and tracking trends, cannabis companies are able to establish themselves as legally compliant, reputable businesses. Treez, an enterprise-quality retail management system, is one of the companies spearheading cannabis’s de-stigmatization through data. Based in Oakland, the company started 4 years ago in an effort to solve a high volume retail problem. They are now working with the top multi-location dispensaries in California, and specialize in surfacing actionable data on a daily, weekly and monthly basis.
John Yang is the CEO of Treez and said, “After adult-use legalization in California, our data largely reported that patients did not choose to renew MMJ cards. At the same time, there were lots of new recreational/adult-use customers. This trend shows there is less stigma around cannabis and visiting shops and Treez has made efforts to help with this by offering online ordering so customers feel more comfortable. With our platform customers are also able to get in as quick a possible in discreet manner. Overall our online digital offerings transfer into a better experience in store.”
With the data Treez collects, they are able to validate and normalize several areas of the cannabis sector, including:
Stigma Lifting: Using data legitimizes the industry because it helps recognize customer buying patterns, merchandise products, predict and track trends. Before 2018, it wasn’t necessary for retailers to record data in many states. This kind of data can also help erase some of the stereotypes affiliated with regular cannabis consumers.
Emerging Enterprise: Companies like Treez mark a new era in the industry. Before Treez and others existed, compiling data and analytics was ad hoc. Now, sophisticated software like Treez allows dispensaries to function like any other retailer by surfacing actionable data on a daily, weekly and monthly basis.
Playing with the Pros: More and more high profile professionals from other industries are moving into cannabis. Legitimizing the industry through innovative technologies and standardizing best practices is paramount to the success of cannabis as an industry. Professionals like John, who have a background at companies like Oracle, etc. see a major opportunity in cannabis and especially cannabis tech.
Compliance is Key: Data keeps companies compliant. Treez makes it easier for dispensaries to remain licensed and operational within an ever-evolving regulatory landscape.
Measuring Metrics: Measuring your retail performance metrics allows operators to set monthly and yearly company initiatives to drive more sales per square foot. Pushing the cannabis industry into the modern, technological age of commerce.
Selling Through Data: The traditional retail setup involves a line that leads to sales counters. More efficient setups allow for decentralized sales to happen outside of the line. This helps to optimize sales rates for faster-paced customers and allows for more data capture points. When we determine what methods for purchasing customers respond positively to — kiosk, eCommerce, express in-store ordering, delivery etc. — the industry will morph to suit the modern savvy consumer. Not to mention, opening doors for individuals who can’t access brick & mortar locations.
One thing is for sure, the more data that platforms such as this are able to collect and report on, the more it mainstreams the cannabis conversation…something I think we would all like to see more of.
Here is what you want to know before visiting your local medical dispensary:You will need a doctor’s recommendation, medical cannabis certificate, or whatever appropriate documentation is required by your condition. Ordinarily, you must be 18 or older to qualify for a medical consent, but exceptions may be made in some conditions for minors with especially debilitating problems. You will usually enroll with a medicinal dispensary. This is to maintain your medical cannabis recommendation or certification on file for regulatory and legal purposes. There’ll be a waiting space. This will be to control the circulation of product and patients, but a simple dividing wall gives patients solitude and direct one-on-one contact using a budtender to discuss medical issues. This procedure can help budtenders and patients monitor effective medication as well as have a living record of manufacturers and products for future reference and follow-up. Medicinal dispensaries usually permit you to smell and examine the buds before buy. This may vary from state-to-state.
Yes, municipal approval is necessary prior to the AGLC will issue a retail cannabis license. Applicants must get in contact with their planned municipality to learn requirements regarding municipal retail cannabis laws, zoning requirements, land-use limitations, and location requirements concerning how near a retail store is to a provincial medical care facility, college, or parcel of property designated as a college book.
Keep non-medical cannabis legal Adults who are 19 years or older are able to:Have up to 30 gram of authorized dried cannabis or the equivalent on their person. Share up to 30 g of legal cannabis along with other adults in Canada. Purchase cannabis goods from a Yukon Liquor Corporation licensed retailer. Grow up to four crops per household. It is illegal to provide non invasive cannabis to anyone below the age of 19 and also for anybody under the age of 19 to possess any quantity of anti inflammatory cannabis in Yukon.It is dangerous and illegal to drive while under the influence of cannabis or other intoxicants.